MEADOW
SECTOR
SOLUTIONS
Identity
Photography
Packaging
Collateral
Loungewear & Home Rituals
Meadow exists as a quiet return — to the body, to land, to the intimate rituals that soften daily life. Rooted in the idea of home as a living, breathing refuge, Meadow brings a sense of ease, elegance, and pastoral calm into the everyday through homewear and home objects designed to be worn, touched, and lived in.
The brand was built from the ground up through a strategic and sensory lens, defining Meadow’s core pillars: sensual minimalism, sustainable craftsmanship, and grounded femininity. The identity draws inspiration from natural movement — fabric in wind, footsteps through grass, light passing across a room — resulting in a visual language that feels fluid, quiet, and deeply tactile.
Meadow launched with a visual world that feels intimate and expansive at once — where clothing becomes a companion to rest, and home becomes a site of ritual rather than routine. From garment tags to packaging details, every touchpoint was designed to feel like a quiet offering: understated, sensual, and deeply personal.
OVERVIEW
Dents de Lion Icon
Art Direction
Context
Developed as an atmospheric brand system rooted in softness, movement, and natural rhythm, the identity needed to feel elegant and tactile while allowing emotion to emerge through material, light, and space. The wordmark offers a secondary graphic mark, an abstract symbol of flow, inspired by organic movement and the quiet gestures of nature and rest. It functions as a subtle anchor across touchpoints, intentionally making space for photography and texture.
Photography direction prioritizes mood over precision. Images favor motion, softness, and partial focus, placing the woman within the landscape rather than in front of it. This approach reinforces Meadow’s tone: intimate, unforced, and quietly luxurious.
Solutions
Identity
Photography Direction
Packaging System
Collateral
Common dandelion, inspiration for Dents de Lion robe
Product Details
Art Direction
Identity
Packaging
Meadow packaging expression was approached as a moment of transition — from outer world to inner space. We aimed to offer as pause through the act of opening, to slow the experience down, allowing the object to arrive with intention.
The system prioritizes weight, proportion, and material presence. Each choice was guided by the idea that packaging should disappear gracefully into the ritual, supporting the product, not competing with it.
Dents de Lion Robe
Packaging System
Context
Across categories, the packaging system remains quiet, considered, and gently conversational. Objects are designed to be kept, reused, or simply left in view, extending the life of the brand beyond the point of purchase.
The result is a packaging system that reinforces Meadow’s core values through refinement, clarity, and care
Packaging
Product Detail
Packaging System
Identity
