On Letting the
Work Breathe
Branding and the nervous system
Before talking about branding, I want to name the moment we’re in. Social media, as an integral part of the branding universe, has been embedded in our daily lives for a while, but something has shifted. I have noticed more brands come to me already tired of the way things have been done, more aware of the cost of constant output, more sensitive to what forcing feels like in their own bodies.
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BOCAS
Identity & Ecosystem
Bocas is a café brand shaped by soft geometry, coastal warmth, and the quiet rhythm of everyday ritual.
It needed a visual world that felt textural, familiar, and easy to return to — a space holding both heritage and ease.
An identity designed to feel lived-in, inviting, and quietly timeless.
GRACE KELLY
Identity & Ecosystem
More than a floral studio, a visionary brand rooted in beauty, story, and presence. The needed a visual identity that reflected both the feminine elegance of florals and the creative force of its founder. The brand was ready to step into a timeless, intuitive, and symbolic expression, a living brand system that would grow with the rhythm of nature.
On Letting the
Work Breathe
Branding and the nervous system
Before talking about branding, I want to name the moment we’re in. Social media, as an integral part of the branding universe, has been embedded in our daily lives for a while, but something has shifted. I have noticed more brands come to me already tired of the way things have been done, more aware of the cost of constant output, more sensitive to what forcing feels like in their own bodies.
READ MORE
