NOURI
SECTOR
SOLUTIONS
Identity
Ecosystem
Photography Direction
Packaging
Collateral
Website
Health & Wellness
Nouri was developed as a comprehensive identity system designed to establish trust through clarity, consistency, and refinement. As a wellness brand operating within a crowded and visually saturated market, it required a language that felt dependable without becoming clinical.
The objective was to create a cohesive ecosystem, spanning packaging, photography, and digital environments. Capable of maintaining structural discipline while remaining quietly distinctive. The result is a brand positioned for longevity: modern, measured, and assured across every touchpoint.
Collaborators
Micah Farmer / Photography
OVERVIEW
Product Detail
Art Direction
Context
The visual language balances clinical credibility with controlled abstraction. The approach is reductive by design: form, color, typography, and composition are each reduced to their functional role, establishing immediate and disciplined hierarchy.
Variation exists as a calibrated color system within a fixed label architecture, allowing the range to expand without disrupting coherence. The packaging operates as a modular framework, and the photography follows suit, isolating, reflecting, and structuring the object to reinforce precision.
Solutions
Brand Identity
Ecosystem
Photography Direction
Packaging
Collateral
Website
Product Detail
Embossed icon
Product Detail
Packaging
The packaging extends the system beyond the primary bottle, reinforcing structure at every layer of interaction. Exterior cartons remain restrained and utilitarian, while interior surfaces introduce controlled color and pattern, transforming the unboxing moment into a continuation of the visual framework rather than a separate expression.
Materials are intentionally straightforward, allowing color and proportion to carry the brand language. Across shipping, secondary packaging, and environmental placement, the system maintains architectural discipline.
The result is cohesion from transit to shelf to home, a brand experience that feels considered, consistent, and structurally unified.
Packaging
Product detail
Context
The Nouri brand book functions as the brand’s intellectual core. It does not simply document visual rules; it articulates the philosophy, psychology, and behavioral principles that define the system. From narrative positioning to color psychology, from consumer archetypes to iconography and packaging logic, the guide establishes a unified field of meaning.
Patterns, graphic assets, photography language, and tone of voice are not treated as separate deliverables but as expressions of a single thesis. The document aligns emotional intention with technical precision, ensuring that growth never fragments identity.
Rather than a static manual, the guide operates as a north star, anchoring creative decisions to a clearly defined essence and giving the brand the structural confidence to evolve without dilution.
