Life-changing care. Gennev offers a holistic health platform and product line designed to support women through menopause and perimenopause — a life phase often met with silence or stigma. The brand sought to evolve its presence into something more inviting, aspirational, and wellness-forward, without losing the clarity of its clinical roots.

The Alchemy. A visual identity refresh was developed with packaging at its center — the tactile moment where brand meets body. Building on existing brand assets, the system was elevated through soft strength: refined typography, clean structures, and a calm, wellness-driven palette. The result is a visual language that speaks to confidence, care, and agency — honoring women not in spite of their transition, but through it.

The Outcome. Gennev’s updated aesthetic invites connection, not correction. The packaging now sits effortlessly within beauty and wellness spaces while remaining grounded in health integrity — helping redefine how menopause is seen, felt, and supported.

Sector Wellness + Women’s Health

Discipline Brand Development

Services Packaging Design, Brand Aesthetic Refresh, Creative Direction

Project completed while at Clever Creative