Raise the woof. Outward Hound, known for its innovative pet products, was ready to evolve its visual identity to reflect both its design-forward ethos and its growing global presence. The goal: create a brand system that felt joyful, intelligent, and emotionally resonant for a community of dog lovers and adventure seekers.

The Alchemy. The brand’s visual identity was refreshed with a mark that celebrates play and possibility while capturing the spirit of companionship and discovery. Packaging, collateral, and communication materials were designed to reflect the brand’s forward-thinking product line — remaining accessible and full of heart. The new system allows the brand to speak consistently across platforms and regions, supporting rapid expansion.

The Outcome. Outward Hound now carries a brand identity as dynamic as the pets it serves. The rebrand increased connection with global audiences, strengthened shelf presence, and clarified the brand’s position as a leader in innovative pet care and play.

Sector Pet Lifestyle + Product Design

Discipline Brand Development

Services Visual Identity System, Brand Collateral, Creative Direction

Project completed while at Clever Creative