Taking care of the future. VCA, a national leader in veterinary care, had recently undergone a brand evolution and needed a trusted creative partner to expand that expression with consistency, warmth, and vision. Through a long-term collaboration, Clever Creative was invited to help shape how the new VCA would be seen and felt across environments, campaigns, and everyday touchpoints.

The Alchemy. In close partnership with internal teams and Clever Creative, a robust visual language system was developed to extend across brand guidelines, illustration frameworks, and environmental signage. Creative direction spanned video, marketing materials, event design, and more — ensuring every expression felt cohesive, welcoming, and alive.

The Outcome. The result was a future-facing brand that still felt deeply familiar. The expanded toolkit now serves hundreds of clinics across North America, helping teams tell a unified story while making room for regional personality and local care.

Sector Pet Care + Wellness

Discipline Brand Development

Services Brand Guidelines, Illustration Playbook, Environmental & Wayfinding Graphics, Video Direction, Collateral Design, Event Design, Creative Direction Across Channels

Project completed while at Clever Creative