Creative studiolo specialized in brand identity and creative direction.
RHODES
SECTOR
SOLUTIONS
Identity
Ecosystem
Editorial
Motion Graphics
Guidelines
Production & Creative Services
In partnership with strategist Corinne Lee, we were invited to build the Rhodes brand from the ground up, crafting a framework that could speak to high-level clients while remaining deeply aligned with the team’s essence.
The resulting identity balances strategic clarity with creative expression. A strong, agile mark anchors a modular and contemporary system, while color, typography, and motion reflect the agency’s ability to move quickly without losing soul.
Rhodes now shows up with the same boldness, precision, and charisma that defines the team itself.
Collaborators
Corinne Lee / Strategy
Jewelia Davis / Motion Graphics
OVERVIEW
Identity
Art Direction
Context
The visual language emerged from the upbeat spirit of the creative team. Bold and expressive, the system embraces humor through a playful yet structured approach. Graphics, color, typography, and composition balance grid and spontaneity to reflect the team’s dynamic blend of focus, energy, and personality.
Solutions
Brand Identity
Ecosystem
Editorial
Motion
Guidelines
Social Ecosystem
Framing artifact
Product Detail
Texture
The brand extends beyond language into symbolic form and textural expression, reinforcing the team’s ethos and energy without needing overt explanation. Internal mantras, shared references, and inside jokes informed a series of graphics that deepen the brand narrative and give rise to meaningful artifacts across collateral, swag, and editorial expression.
Patterns
Editorial language
Context
The Rhodes brand guide articulates the philosophy, psychology, and behavioral principles that shape the system. Patterns, color, graphic assets, and photographic language are treated as interconnected expressions of the same world. The guide aligns emotional intention with visual precision, creating a system that is intuitive to use without ever fragmenting the brand identity.
