Creative studiolo specialized in brand identity and creative direction.
SINCERELY YOURS
SECTOR
SOLUTIONS
Packaging
Skin Care & Beauty
Sincerely Yours expanded its world through the launch of a gloss balm collection, bringing a sense of playfulness and indulgence into the brand’s growing product universe. Drawing from the visual language of nostalgic candy aisles, glossy sweets, and beauty culture, the collection balances youthful charm with a more polished and contemporary sensibility. The line required a packaging system capable of feeling expressive, collectible, and carrying its own flair while still belonging to the Sincerely Yours world.
In collaboration with Kimmie Torgerson, we shaped the creative direction and visual execution for the launch, translating the line into a cohesive visual system through packaging design, flavor architecture, typographic expression, and scalable production assets.
Collaborators
Kimmie Torgerson / Creative Direction
OVERVIEW
Bubbleberry variant
Context
The new line embraces the indulgent side of Sincerely Yours, leaning into sweetness, gloss, and saturation without losing the familiar visual rhythms the brand often carries. The result is a line that feels highly sensory and cravable while still retaining the clarity and structure of the broader Sincerely Yours identity.
Solutions
Packaging
Packaging
Gloss varnish detail
Product detail
Flavor architecture
The flavor architecture draws from the visual language of nostalgic candy aisles, glossy sweets, and beauty culture, translating those references into a system that feels polished rather than overly referential. Each flavor was designed to carry its own emotional tone through soft tonal palettes, confectionary-inspired hues, and high-contrast typography, creating instant recognition while preserving cohesion across the line.
Vanilla variant
Secondary
Overscaled typography, color-blocking, and a restrained structural layout allow the packaging to feel expressive and instantly recognizable while remaining highly legible on shelf and memorable. The result is a secondary system that extends the emotional world of the brand across touchpoints without fragmenting the identity.
Secondary system
Secondary details