THE MARKET
SECTOR
SOLUTIONS
Naming
Identity
Guidelines
Packaging
Collateral
Hospitality + Specialty Retail
Crafting togetherness. Tucked within a boutique hotel in Vail, Colorado, The Market is a curated space for artisanal bread, wine, and connection. The brand needed a visual identity that honored both its elevated offerings and its grounded, communal spirit — something that felt handcrafted yet refined.
The Alchemy. We developed a warm, elegant identity system that reflected the textures of the space — from grain to label, from glass to touch. The logo was designed to feel timeless and intimate, paired with packaging and collateral that emphasized slow luxury and shared ritual. Every element was built to align with hospitality standards while evoking a sense of place and welcome.
The Outcome. The Market now carries a cohesive brand experience that mirrors the care and craft of what it offers. A visual identity that invites pause, connection, and daily indulgence — at the heart of Vail’s mountainscape.
OVERVIEW
Building Neon
Signage
Context
Botanical skincare line F. Miller was developed to embody the essentialism that its creator, Fran Miller, found to be lacking in the market when she debuted her signature Face Oil in 2014. Four years in, she approached us to embark on a long-term partnership to develop and evolve a new brand identity that conveyed the values behind her formulations. We translated Fran’s emphasis on simplicity and versatility through a pared-back design language to recentre the F. Miller brand around typographic clarity, consistency and modularity.
Solutions
Brand Identity
Packaging
Print Assets
E-Commerce Design
Development
Digital Assets
To-go System
Collectable
Hat
Annual Tote
Packaging
Botanical skincare line F. Miller was developed to embody the essentialism that its creator, Fran Miller, found to be lacking in the market when she debuted her signature Face Oil in 2014. Four years in, she approached us to embark on a long-term partnership to develop and evolve a new brand identity that conveyed the values behind her formulations. We translated Fran’s emphasis on simplicity and versatility through a pared-back design language to recentre the F. Miller brand around typographic clarity, consistency and modularity.
Oil Eye Packaging
Oil Eye Packaging
Custom textured typography
Website
Botanical skincare line F. Miller was developed to embody the essentialism that its creator, Fran Miller, found to be lacking in the market when she debuted her signature Face Oil in 2014. Four years in, she approached us to embark on a long-term partnership to develop and evolve a new brand identity that conveyed the values behind her formulations. We translated Fran’s emphasis on simplicity and versatility through a pared-back design language to recentre the F. Miller brand around typographic clarity, consistency and modularity.
Home Page Altar
Collateral
Botanical skincare line F. Miller was developed to embody the essentialism that its creator, Fran Miller, found to be lacking in the market when she debuted her signature Face Oil in 2014. Four years in, she approached us to embark on a long-term partnership to develop and evolve a new brand identity that conveyed the values behind her formulations. We translated Fran’s emphasis on simplicity and versatility through a pared-back design language to recentre the F. Miller brand around typographic clarity, consistency and modularity.
Oil Eye Packaging
Oil Eye Packaging
Home Page Altar
