Creative studiolo specialized in brand identity and creative direction.

TOWER 28

SECTOR

SOLUTIONS

Spatial Branding
Visual Merchandising

Beauty & Cosmetics

Tower 28 partnered with Sephora to develop a corner fixture highlighting two of the brand’s hero categories: SOS Daily Rescue Facial Spray and ShineOn Lip Jelly. The objective was to create a retail experience that could clearly segment product families while maintaining cohesion across the full display.

OVERVIEW

Schematics

Context

The fixture uses color blocking, curved compositional lines, and oversized product imagery to guide navigation across the unit. SOS occupies the upper shelf through a saturated red environment that reinforces efficacy and visibility, while the lower level transitions into softer pink tones to support the playful and glossy language of ShineOn Lip Jelly.

Solutions

Spatial
Merchandise

Retail Expression

Typography and layout were designed for legibility at distance while preserving the bold simplicity of the Tower 28 identity system. Product communication, pricing, and category hierarchy were integrated directly into the display architecture, allowing the fixture to function simultaneously as merchandising tool and brand environment.

Prototypes