Branding for the people. To celebrate its 20th anniversary, Clever Creative set out to evolve its brand, not by stepping away from what made it beloved, but by stepping more fully into it. The goal was to amplify the personality, vibrancy, and heart of the team, while maintaining the clarity and trust that have defined their work for two decades.

The Alchemy. We crafted a visual identity system designed to shape-shift — bold, expressive, and rooted in joy. A refreshed iconography system plays with movement and contrast, allowing the brand to flex between client-facing neutrality and internal celebration. Color and form were used liberally but intentionally, ensuring that Clever’s presence could be felt without overshadowing the work it supports.

The Outcome. Clever’s new identity radiates confidence, curiosity, and care. It celebrates the people at its center while offering a modular system that serves every expression — from proposals to presentations and more. A brand made by people, for people, now fully reflected.

Sector Branding + Creative Services

Discipline Brand Development

Services Visual Identity System, Guidelines, Internal & External Collateral, Creative Direction

In partnership with Clever Creative