Crafting togetherness. Tucked within a boutique hotel in Vail, Colorado, The Market is a curated space for artisanal bread, wine, and connection. The brand needed a visual identity that honored both its elevated offerings and its grounded, communal spirit — something that felt handcrafted yet refined.

The Alchemy. We developed a warm, elegant identity system that reflected the textures of the space — from grain to label, from glass to touch. The logo was designed to feel timeless and intimate, paired with packaging and collateral that emphasized slow luxury and shared ritual. Every element was built to align with hospitality standards while evoking a sense of place and welcome.

The Outcome. The Market now carries a cohesive brand experience that mirrors the care and craft of what it offers. A visual identity that invites pause, connection, and daily indulgence — at the heart of Vail’s mountainscape.

Sector Hospitality + Specialty Retail

Discipline Brand Development

Services Visual Identity, Packaging Design, Stationery & Collateral, Creative Direction