Entering the natural world. Grace Kelly is more than a floral studio — it’s a visionary brand rooted in beauty, story, and presence. As the studio evolved, it needed a visual identity that could reflect both the feminine elegance of florals and the creative force of its founder. The brand needed to feel timeless, intuitive, and symbolic — a living system that could grow with the rhythm of nature.

The Alchemy. We began with brand totems, exploring the tiger as both protector and guide. The final mark balances power and poise — a seal-like symbol that evokes stability, movement, and myth. Rooted in flower narratives and color psychology, the visual system is designed to shift with the seasons — allowing the palette to evolve organically, just like the work it holds.

The Outcome. Grace Kelly now carries a visual identity that feels like a sacred threshold: grounded, radiant, and ever-blooming. A brand that doesn’t just decorate space — but enters the world as memory, meaning, and catalyst.

Sector Artistry + Floral Design

Discipline Brand Development

Services Logo & Symbol Design, Brand Strategy, Guidelines, Creative Direction