A booming economy. Jellysmack lives at the intersection of content, technology, and culture — powering some of the internet’s most beloved creators. As the company scaled rapidly, they needed a brand refresh that could match their pace — visually, energetically, and strategically — without losing what made them instantly recognizable.

The Alchemy. We evolved the brand’s visual identity with care and intention. Sacred elements like the logo and core palette remained, while graphic styling, photography, and editorial layout were reimagined to reflect a bolder, more refined presence. Dynamic data visualization and storytelling tools were created to support Jellysmack’s growing influence in the creator economy.

The Outcome. The refreshed identity is expressive and scalable, built to move at the speed of culture without losing clarity. From digital touchpoints to large-scale posters, the brand now mirrors the creators it supports: magnetic, agile, and unmistakably current.

Sector Media + Creator Economy

Discipline Brand Development

Services Visual Identity Refresh, Editorial & Digital Design, Data Visualization & Infographics, Poster Assets, Creative Direction

In partnership with Clever Creative