The journey of the modern warrior. Journey 8 is a digital platform designed to deliver high-impact empowerment content — a curated space where powerful minds are nurtured, and transformative voices rise. As the platform matured, the team sought an identity that could carry its deeper purpose: to support the inner journey of today’s leaders through structure, clarity, and connection.

The Alchemy. We worked closely with the J8 team to refine the brand mark into a symbol that could hold both heritage and modernity. Drawing inspiration from Polynesian culture — where distinctive signs were worn to express one’s identity and to embody one’s warrior self — the new logo reflects that lineage of meaning. The abstract “8” incorporates forms that represent a network, the flow of support, and the sacred space of community.

This symbol became the cornerstone of a full brand architecture — guiding the look and feel of the app, collateral, and content environment with cohesion and strength.

The Outcome. Journey 8 now carries an identity rooted in deeper purpose: the journey of the warrior within their tribe — supported, seen, and safe. The visual system reflects strength and movement, while holding space for reflection, evolution, and collective power.

Sector Empowerment Platforms + Digital Media

Discipline Brand Development

Services Visual Identity, Strategic Brand Framework, Collateral Design, Creative Direction