Inspired by nature. The LA Zoo launched its Festival of Arts + Culture as a way to celebrate the intersection of wildlife, community, and creative expression. The goal was to create a visual identity for the event that felt vibrant and alive — honoring the natural world while inviting families and art lovers alike into the experience.

The Alchemy. We developed a bold, contemporary event identity that centered around the installations themselves. Color, composition, and form were chosen to reflect both the wildness of the animal kingdom and the imaginative spirit of human creativity. Every element — from the visual language to the campaign layout — was designed to feel accessible, elevated, and joyfully immersive.

The Outcome. The festival’s visual world became a portal: something that could stop a passerby, ignite curiosity, and deepen connection. More than just wayfinding or event graphics, the key art became a bridge between nature and culture — reflecting the Zoo’s evolving role as both sanctuary and storyteller.

Sector Conservation, Arts + Public Events

Discipline Brand Development

Services Event Concept Development, Event Identity, Campaign Design, Creative Direction

In partnership with Ignited