Netflix
Friends don’t lie. Stranger Things is more than a show — it’s a cultural touchstone. Netflix invited us to create a book experience that would extend the series’ eerie, nostalgic atmosphere into the tactile world: a design object that fans could hold, explore, and disappear into.
The Alchemy. We led creative direction and editorial design for a printed piece that visually echoes the Stranger Things universe. Retro-inspired typography, iconic imagery, and dimensional layout choices were paired with a rich, atmospheric palette — all crafted to blur the line between reader and viewer. Visual moments were layered with intention, allowing perception to shift and flicker, much like the series itself.
The Outcome. The finished book is more than a companion piece — it’s a portal. A design that mirrors the show’s dual realities: familiar and uncanny, nostalgic and new. A tribute to story, suspense, and the strange beauty of the in-between.
Sector Entertainment & Editorial
Discipline Brand Development
Services Editorial Design, Book Layout & Production Direction, Creative Direction, Book Binding, Visual Concept Development
In partnership with Clever Creative
Designed to be a printed interpretation of the acclaimed show, the book is filled with experiential printed materials such as oversized break-the-grid posters, layered substrates that bend the visuals, and 3D engagement in a storytelling format.
Flipping the red tinted transparent spread causes the creature behind the character to disappear, shifting & bending the visuals.
3D glasses cause the map to jump off the page.