Modern Motion. After a major rebrand Metrolink needed a unified brand presence that could stretch across cities, counties, and countless touchpoints, from digital campaigns to physical stations. The ask was to develop a clear, future-facing identity system that could grow with the region while remaining rooted in public trust.

The Alchemy. We collaborated with strategy and creative teams to craft comprehensive brand guidelines, a visual and verbal framework for how Metrolink shows up across environments and communications. From signage systems to awareness campaigns, the work was built to scale.

We led and directed photoshoots to build a rich library of visual assets, ensuring consistency across every expression, from wayfinding to digital collateral. Every image, layout, and campaign touchpoint was designed to feel current, connected, and human.

The Outcome. The result is a brand system that moves as Metrolink does — expansive, modular, and community-centered. With clear guidelines, engaging visuals, and grounded messaging, the identity supports both the commuter and the city it serves.

Sector Transportation + Public Infrastructure

Discipline Brand Development

Services Guidelines, Environmental Graphics & Signage, Awareness Campaign, Photo & Video Direction, Collateral Design, Creative Direction

In partnership with Clever Creative