
Nouri
Gut health reimagined. As Nouri prepared to launch its first line of high-quality probiotics, the brand needed a full visual foundation, one that could speak clearly to a new generation of wellness seekers, grounded in science but designed for the social sphere.
The Alchemy. We developed the brand mark, packaging, and visual identity from the ground up, crafting a look that felt clinical, elevated, and approachable. Every detail, from type to capsule photography, was built to instill trust and ease. The guidelines and collateral extended this clarity into every touchpoint, ensuring Nouri could meet its audience wherever they were: online, in retail, or on the bathroom shelf.
The Outcome. Nouri entered the wellness space with an identity that felt fresh, trustworthy, and future-forward. The brand now holds space at the intersection of clinical efficacy and everyday habit — designed to be reached for, relied on, and remembered.
Sector Health + Wellness
Discipline Brand Development
Services Visual Identity, Packaging System, Guidelines, Photoshoot Direction, Marketing Collateral, Creative Direction









