Cultivate nowness. Monaad is a Los Angeles-based mud studio offering functional stoneware designed for intentional pouring, sharing, and sipping. Rooted in craft and ceremony, the brand needed an identity that would feel both grounded and sacred — a visual system that could hold the energy of slow living, ritual, and touch.

The Alchemy. Inspired by Egyptian mythology, Monaad’s branding draws on the sacred cat as a totem — symbolizing guardianship, elegance, and presence. The logo merges softness and structure, evoking both pottery and posture. We shaped the visual language through photography, video, and spatial direction — allowing the pieces to be seen not just as objects, but as invitations to pause and receive.

Packaging, guidelines, and brand expression were crafted to echo the studio’s philosophy: beauty through function, meaning through rhythm, and presence through design.

The Outcome. Monaad now lives as a sacred brand experience — one that feels as tactile as clay, as timeless as myth, and as intimate as a morning sip. The identity honors ritual and reverence, bringing handmade vessels into the realm of living altars.

Sector Arts, Ritual Objects, Ceramics

Discipline Brand Development

Services Logo & Visual Identity, Guidelines, Photography & Video Direction, Spatial Design Elements, Creative Direction