Evolving with legacy. Salton, Brazil’s oldest wine merchant, carries over a century of heritage — a name deeply intertwined with the roots of South American viticulture. As they prepared to expand their global presence, they needed a packaging system that honored their legacy while feeling at home on shelves across North America and Europe.

The Alchemy. We crafted a design system that bridges old-world tradition with contemporary elegance. Typography, color, and layout were chosen to reflect the weight of history — while inviting a modern, international gaze. Photography and video direction leaned into warmth, earth, and ceremony, allowing the product to be experienced as both grounded and aspirational.

The Outcome. The new identity feels like memory, refined. Salton now holds its legacy with fresh posture — ready to meet global audiences without abandoning its soul. The brand presence resonates across cultures while staying rooted in its place of origin.

Sector Wine + Heritage Food & Beverage

Discipline Brand Development

Services Strategic Brand Framework, Packaging System, Guidelines, Video & Photography Direction, Creative Direction