Lakeside Haven. Nestled in the stillness of Mount Vernon, Texas, The Retreat at Tall Trees offers a spacious lakeside escape for families and groups seeking restoration and reconnection. The invitation was clear: craft a visual identity that mirrors the essence of this place — natural, quiet, and deeply welcoming.

The Alchemy. We explored a range of creative directions to unearth the brand’s voice, focusing on typographic nuance, organic shapes, and the textures of lake, wood, and sky. The final identity evokes a sense of calm rootedness — a place where time slows and memory lingers. Supporting collateral carried this tone across print and digital touchpoints, keeping the experience intimate and elemental.

The Outcome. The new identity reflects the soul of the property: warm, expansive, and quietly refined. It now greets guests before they arrive, setting the tone for a stay that is both grounding and elevated.

Sector Hospitality + Destination Branding

Discipline Brand Development

Services Visual Identity, Logo & Brand Exploration, Collateral Design, Creative Direction