A booming economy. Jellysmack lives at the intersection of content, technology, and culture — powering some of the internet’s most beloved creators. As the company scaled rapidly, a brand refresh was needed to match their pace — visually, energetically, and strategically — without losing what made them instantly recognizable.

The Alchemy. The brand’s visual identity was thoughtfully evolved to support this next phase of growth. Core elements such as the logo and palette were retained, while graphic styling, photography, and editorial layout were reimagined to reflect a bolder, more refined presence. Dynamic data visualization and storytelling tools were developed to support Jellysmack’s growing influence in the creator economy.

The Outcome. The refreshed identity is expressive and scalable, built to move at the speed of culture without losing clarity. From digital touchpoints to large-scale posters, the brand now mirrors the creators it supports: magnetic, agile, and unmistakably current.

Sector Media + Creator Economy

Discipline Brand Development

Services Visual Identity Refresh, Editorial & Digital Design, Data Visualization & Infographics, Poster Assets, Creative Direction

Project completed while at Clever Creative