Artistic direction and brand design for creative leaders and businesses.

Welcome to Casa Moa, I’m Bella Betiato and I collaborate with visionary brands to create worlds of story and design that captivate and ground. From wellness to beauty, lifestyle to hospitality, my work blends creative direction and brand strategy with intuition and care.

Brand identity is more than visuals, it’s a living ecosystem, built to be both timeless and deeply felt.
Here, your brand becomes living expression.

.creations.

Crafting brand DNA with guardianship for growth and aligned expression

Unearth your brand’s true essence. 

.01.

Magnetize the right audience and cultivate belonging.

.02.

Transform your vision into a living expression.

.03.

I collaborate with visionary clients to craft brand identities and visual strategies that balance clarity with soul. My work emphasizes timeless essence, thoughtful minimalism, and design innovation. Each project weaves creative direction with intuition and strategy, shaping brands into living expressions that both ground and inspire forward movement.

Growing up in the South of Brazil, I was immersed in a culture rich in artistry, wellness rooted in the land, architecture, and worldly music. This vibrant heritage fuels my passion for creating designs that are both resonant and sensorial. I believe every brand carries a creative DNA and a story that, when cultivated, becomes a direct portal to authentic connection. My work is to unearth those narratives with you, translating essence into compelling experiences to be felt and remembered.

Explore a glimpse of the worlds I’ve shaped, where story, strategy, and design weave together to create lasting resonance.

.samples
of my work.

EVA NEEM • storyweaver
Brand Refresh & Guidelines

BOCAS
Visual Identity, Guidelines & Packaging

NOURI
Visual Identity, Guidelines & Packaging

MONAAD
Visual Identity, Guidelines & Packaging

.signature offerings.

. Unearth your true essence .
Your brand identity, rooted in clarity and soul, expressing what makes you distinct across every touchpoint.

. Cultivate magnetic presence .
Design and strategy that not only stand out in the market but draw in the people who truly belong.

. Shape a living expression .
Visual, verbal and audio elements crafted to feel alive, memorable, resonant, and authentic to your DNA.

. Foster deeper connection .
An identity that invites loyalty through resonance, turning audiences into communities.

. Simplify with cohesion .
A clear, unified brand system that streamlines your efforts and sustains growth with ease.

  • •

    Bella is one of the most thoughtful and methodical creatives I have ever gotten the chance to work with. Her ability to understand design goes beyond visual appeal as her designs and creative process take into account the impact the creative has in real world scenarios.

    Gloria Balboa Abarca
    Project Manager at Clever Creative

  • • •

    Bella is a thoughtful and driven director, one whose level of detail and commitment to the project is beyond compare. She is a strong strategic and conceptual thinker, meticulous in her approach, and she is a versatile and well-rounded creative, adept at both art direction and design in a number of different mediums.

    Justine Smith
    Strategic Project Management Leader at Metro

  • • • •

    I wholeheartedly recommend Bella to anyone considering the journey of launching their own brand or company. Her coaching transcends the ordinary, blending intuitive guidance with a spiritual approach that opens doors to self-discovery. Through her thoughtfully designed exercises, I experienced profound clarity and developed a well-defined vision for my venture.

    What I received at the end of this journey was far beyond just a logo; it encapsulated the very essence of who I am and what my offering represents. Bella’s unique process and creative gifts provide an abundance of insights and inspiration that exceed expectations. I am eternally grateful for the transformative experience she has facilitated in my life.

    Korri O'Connor
    Founder at Grace Kelly

  • • • • •

    We had the pleasure of working with Bella on the branding and our website, and the results exceeded our expectations. From the outset, Bella demonstrated a clear understanding of our business goals and translated our vision into a cohesive, modern brand identity that truly reflects who we are.

    Bella’s approach was both strategic and creative—ensuring that every element, from visuals to messaging, worked together seamlessly. The process was collaborative, thoughtful, and efficient, and Bella was a true partner throughout.

    If you’re looking for someone who can elevate your brand and make it resonate with your audience, we highly recommend working with Casa Moa.

    Mary Robertson
    Founder at Robertson Schroedter

FREE GUIDED audio to ACCESS YOUR BRAND's FREQUENCY

11min to brand resonance

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This is not strategy.
It’s somatic remembering.

Come back to the essence beneath it all.