Raise the woof. Outward Hound, known for its innovative pet products, was ready to evolve its visual identity to reflect both its design-forward ethos and its growing global presence. The goal: create a brand system that felt joyful, intelligent, and emotionally resonant for a community of dog lovers and adventure seekers.

The Alchemy. We refreshed the brand’s visual identity with a mark that celebrates play and possibility while capturing the spirit of companionship and discovery. Packaging, collateral, and communication materials were designed to reflect the brand’s forward-thinking product line, while remaining accessible and full of heart. The new system allowed the brand to speak consistently across platforms and regions, supporting their rapid expansion.

The Outcome. Outward Hound now carries a brand identity as dynamic as the pets it serves. The rebrand increased connection with global audiences, strengthened shelf presence, and clarified the brand’s position as a leader in innovative pet care and play.

Sector Pet Lifestyle + Product Design

Discipline Brand Development

Services Visual Identity System, Brand Collateral, Creative Direction

In partnership with Clever Creative