The edge of intention. West of Fairfax is a boutique digital marketing agency based in Los Angeles, known for crafting personalized strategies and culture-forward storytelling. As the agency expanded its presence, it needed a visual identity that matched its hyper-current, personality-driven ethos — one that could reflect individuality and professionalism.

The Alchemy. We developed a visual identity system that feels fresh, flexible, and unapologetically modern. The custom wordmark offers multiple expressions — including playful variations that lean into the “WOFF” nickname — while still maintaining structure and consistency. The supporting brand system includes bold type choices, sharp layouts, and collateral built for real-world use across platforms, proposals, and campaigns.

The Outcome. The new identity gives West of Fairfax the tools to show up with clarity and charisma. Equal parts polished and personal, the brand now stands as a reflection of the creative agility and strategic insight they bring to every client partnership.

Sector Pet Care + Wellness

Discipline Brand Development

Services Visual Identity, Guidelines, Collateral Design, Creative Direction